In a context of Extended Producer Responsibility (EPR), the question of which type of packaging is environmentally preferable is a recurring issue, as it often holds a large responsibility in the overall impacts associated to a product. However, assessing whether it is the type of material chosen for packaging, its weight or its recyclability, that prevails when minimizing the product’s ecological footprint, is an issue whose answer is not straightforward. Through a case study on wine packaging, this paper aims at evaluating the environmental burden of different packaging alternatives and identifying the key parameters using the Life Cycle Assessment methodology. Twelve options are compared, including standard and lightweighted glass bottles (750 and 1500 ml), polyethylene terephthalate (PET) bottles (750 and 1000 ml), a 750 ml aluminum bottle, a 250 ml aluminum can, a 1000 ml aseptic multilayer brick, a 1500 ml multilayer wine pouch and two bag-in-box (3000 and 4000 ml). All these options fulfill the same function: “To hermetically hold 750 ml of wine while conserving its quality from conditioning until consumption during two years”. They are all considered to be filled and transported to Montreal, where wine is sold and consumed. The packaging waste is then managed according to the most realistic practices in Quebec province. Preliminary results have shown significant differences among the options. While lightweighted glass bottles show slightly lower impacts than standard ones, PET bottles appear to be no better than the lightweighted bottles, in spite of being much lighter and recycled. Further, very light as well, aluminum packaging options are credited with very high environmental impacts, especially when not recycled. On the other hand, multilayer pouches and aseptic bricks show much lower scores for all impact categories, in spite of not being recyclable in Quebec. While these preliminary results still need to be confirmed, they show that lightweighting and recyclability do not suffice to determine which is the preferred choice among the different packaging alternatives.